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Author: Jhade005

The Omnichannel Marketing Difference

June 26, 2021 Jhade005 Leave a comment

Omnichannel Marketing is an approach of being customer centric instead of brand centric. See more for details. Like what you…

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Posted in: Uncategorized Filed under: digital marketing, multichannel marketing, omnichannel marketing

Diving Into Digital

June 14, 2021 Jhade005 Leave a comment

Haden Collective interviews the owner of BondFire Strategy, Jordan Walker. We discuss how digital marketing has changed in recent years…

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Posted in: Digital Marketing Filed under: bondfire strategy, digital marketing, marketing analytics, marketing interview

Be a Purposeful Brand & Tap into Emotional Needs

April 22, 2021 Jhade005 Leave a comment

As marketers, it’s important to understand your customer’s psyche. One of the best ways to introduce your brand to a…

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Posted in: Brand Strategy Filed under: brand strategy, brands with purpose, consumer behavior, emotional needs

What a Successful Social Media Virtual Event Entails

Jhade005 Leave a comment

Since the global pandemic, in-person events have either cancelled or evolved to an online setting. This shift in the digital…

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Posted in: Digital Marketing Filed under: digital marketing, lead gen, social media, virtual events

Creating Favorable Attitudes From Consumers

April 15, 2021 Jhade005 Leave a comment

Marketers pay attention to consumer behavior and plan strategic ways to create favorable attitudes from advertising. Looking at Martin Fishbein’s…

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Posted in: Brand Strategy Filed under: belief rating, consumer behavior, favorable attitudes, multi-attribute model

The Three Must-Have Performance Metrics for Social Media Ads

April 14, 2021 Jhade005 Leave a comment

When it comes to social media marketing, it can be hard to determine what counts as a successful piece of…

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Posted in: Marketing Analytics Filed under: digital advertising, KPIs, marketing analytics, performance metrics, social media marketing

Using Brand-Related Emotions in Today’s Advertising

April 11, 2021 Jhade005 Leave a comment

Every marketer would like to connect with its audience in the form of messaging, visuals and other promotional content. In…

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Posted in: Brand Strategy Filed under: basic emotions, brand strategy, brand-related emotions, compound emotions, self-conscious emotions

The Three Must-Have Elements of Content Marketing

April 9, 2021 Jhade005 Leave a comment

The Three Must-Have Elements of Content Marketing As a marketer, you want to engage an audience through content marketing. But…

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Posted in: Brand Strategy Filed under: awareness stage, brand strategy, content funnel, content marketing, marketing funnel

Build Your Brand Culture & Relevance

April 2, 2021 Jhade005 Leave a comment

Cultural usefulness is important for brands to leverage in order to stay afloat in today’s market. Brands fail when they…

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Posted in: Brand Strategy Filed under: brand culture, brand strategy, cultural usefulness, thought leader

The Social Listening Master: Southwest Airlines

April 1, 2021 Jhade005 Leave a comment

Social listening is a powerful tool used to understand what users are saying about your brand or your products across…

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Posted in: Digital Marketing Filed under: digital marketing, response rates, social listening, social media marketing

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Recent Posts

  • The Omnichannel Marketing Difference
  • Diving Into Digital
  • Be a Purposeful Brand & Tap into Emotional Needs
  • What a Successful Social Media Virtual Event Entails
  • Creating Favorable Attitudes From Consumers

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