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Tag: marketing analytics

Diving Into Digital

June 14, 2021 Jhade005 Leave a comment

Haden Collective interviews the owner of BondFire Strategy, Jordan Walker. We discuss how digital marketing has changed in recent years…

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Posted in: Digital Marketing Filed under: bondfire strategy, digital marketing, marketing analytics, marketing interview

The Three Must-Have Performance Metrics for Social Media Ads

April 14, 2021 Jhade005 Leave a comment

When it comes to social media marketing, it can be hard to determine what counts as a successful piece of…

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Posted in: Marketing Analytics Filed under: digital advertising, KPIs, marketing analytics, performance metrics, social media marketing

Tips for Research Sequencing

January 10, 2021 Jhade005 Leave a comment

There’s a difference between a single study research project and a broader research strategy. One rolls up into the other…

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Posted in: Marketing Analytics Filed under: a/b test, archival data, marketing analytics, marketing research, qualitative data, quantitative data, research sequencing, t-test

How Marketing Research Can Help You as a Marketing Leader

November 25, 2020 Jhade005 Leave a comment

Marketing decisions are driven by data these days. It is the surest way to understand your audience and pivot your…

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Posted in: Marketing Analytics Filed under: ab test, ab testing, anova test, marketing analytics, marketing leader, marketing research, t-test

Surveys: the good, the bad and the ugly

November 20, 2020 Jhade005 Leave a comment

The Good Good survey questions can bring you good data results. As a marketer, be sure to build your surveys…

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Posted in: Marketing Analytics Filed under: marketing analytics, marketing research, research, surveys

Marketing Research and How to Categorize the Type of Data You Want to Receive

November 12, 2020 Jhade005 Leave a comment

You’ve been hired on for a new marketing gig to assume the responsibilities of all things marketing… including research. Where…

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Posted in: Marketing Analytics Filed under: data, marketing analytics, marketing data, marketing research, questionnaire

Your Outline for a Brand Strategy Framework

November 7, 2020 Jhade005 Leave a comment

Collecting data can take time and sometimes you may not know where to start. Building a framework as a starting…

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Posted in: Marketing Analytics Filed under: audience insights, brand research, brand strategy, data, marketing analytics, marketing research, research framework

A Story About Marketing Research

October 29, 2020 Jhade005 Leave a comment

As Told by Primary and Secondary Data How does one make data-driven decisions without the data? Tricky. This is why…

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Posted in: Marketing Analytics Filed under: KPIs, market research, marketing analytics, marketing research, primary data, secondary data

Exploring Data Without a Real Destination

October 25, 2020 Jhade005 Leave a comment

As Told By A Marketer Dataviz or data visualization is crucial in the marketing world these days. Any investment your…

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Posted in: Marketing Analytics Filed under: data visualization, data viz, marketing analytics, measuring metrics, powerbi

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